Challenge:
Enhance and refine photographs for a K-Swiss print ad featuring downtown NYC creatives
Approach & Contribution:
As the photo editor, I meticulously retouched and cleaned up the images. My work extended to the tagline and layout, ensuring they aligned with a 1970s Ad while highlighting the modern aesthetic.
Outcome:
The resulting print ad seamlessly blended the nostalgic vibe of the 1970s with the contemporary essence of downtown New York creatives, effectively capturing the spirit of "Players Know" for a new generation.