Challenge:
Create a logo for Absolut's concert series that honored its historic ties to the arts while signaling a fresh direction.
Approach & Contribution:
Amidst a landscape of digital-first designs, I introduced a primal, raw brush-stroked 'X'. This design not only provided a unique aesthetic but also symbolically bridged Absolut's rich past with its innovative future. Additionally, I crafted motion titles for the series' social media content, enhancing brand visibility and engagement.
Outcome:
My 'X' logo became the emblematic face of the concert tour, later inspiring a new line of "Absolut X" vodkas. This project was a testament to my ability to leave a lasting impact on a historically rich brand.
