Challenge:
Transform the existing catalog for Italian Wine Merchants in New York from a text-heavy, unattractive format that resembled a Chinese takeout menu into an elegant, visually appealing catalog that featured large images and bold, minimalist typography.
Approach & Contribution:
Overhauled the catalog's design by incorporating high-quality, large images of Italian wines and products, giving it a more sophisticated and enticing look. Emphasized minimalist typography to maintain a clean and modern aesthetic. Collaborated with the client to ensure that the catalog effectively showcased the quality and diversity of their wine offerings.
Outcome:
Successfully redesigned the Italian Wine Merchants catalog, elevating its visual appeal and making it more engaging for customers. The new design not only improved the catalog's overall aesthetics but also better represented the quality and exclusivity of the wines and products offered by the business.
