Challenge:
Capture the spirited ambiance of a staple East Village establishment, ensuring consistency across digital and print platforms while infusing the festive essence of the pub.
Approach & Contribution:
In 2005, leaned into a playful, illustrated design style for the website, utilizing Flash animation to recreate the vibrancy of the pub's corner location. Integrated easter eggs to enhance user interaction, and carried over the distinct style into business cards and promotional items, ensuring a unified brand experience.
Outcome:
Delivered a cohesive brand presence that truly reflected the essence of "One and One." The innovative website, with its engaging interactive elements, became a virtual extension of the establishment, drawing patrons into the lively world of the pub both online and offline.
