Develop a retro-inspired visual style for the re-release campaign of a classic sneaker, ensuring consistency and adaptability across diverse promotional mediums.
Approach & Contribution:
Crafted a unified visual aesthetic that paid homage to the sneaker's heritage while resonating with contemporary audiences. The design was seamlessly applied to in-store ads, magazine features, and press releases, even serving as a dynamic backdrop for Shaquille O'Neal in promotional content.
Successfully rejuvenated an iconic sneaker with a compelling visual narrative that resonated across multiple platforms, driving engagement and interest in the re-release. The campaign's distinct retro flair celebrated the shoe's legacy while positioning it as a must-have for a new generation.