Challenge:
Innovate within the burgeoning platform of Instagram by creating a 15-second animated series that parodied pop culture.
Approach & Contribution:
Launched one of Instagram's inaugural animated series, producing daily content over a span of three months, which began as a light-hearted office joke but rapidly grew in influence. The series was instrumental in bolstering Mass Appeal’s follower count and engagement.
Outcome:
"What The Hec" garnered recognition and was featured by notable outlets like Fast Company and Complex. While the series concluded when I transitioned to the "Fresh Dressed" documentary, its legacy culminated with the creation of the memorable “Stevie B: The Movie” trailer.
