Innovate within the burgeoning platform of Instagram by creating a 15-second animated series that parodied pop culture.
Approach & Contribution: 
Launched one of Instagram's inaugural animated series, producing daily content over a span of three months, which began as a light-hearted office joke but rapidly grew in influence. The series was instrumental in bolstering Mass Appeal’s follower count and engagement.
"What The Hec" garnered recognition and was featured by notable outlets like Fast Company and Complex. While the series concluded when I transitioned to the "Fresh Dressed" documentary, its legacy culminated with the creation of the memorable “Stevie B: The Movie” trailer.

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