Challenge:
Develop a distinctive aesthetic for an innovative series where renowned musicians craft and describe their imagined superpowers.
Approach & Contribution:
Shaped the visual direction of the series, ensuring it resonated with the imaginative premise and the star-studded guest list that included Kendrick Lamar, RZA, ASAP Rocky, and others. My vision translated the artists' superhero dreams into engaging visual tales.
Outcome:
"Super..." stood out during its time as a fresh and unique concept, attracting notable musicians and gathering substantial attention. My contributions were pivotal in capturing the series' essence and making it a memorable piece in Mass Appeal's content lineup.
