Challenge:
Provide diverse creative contributions, from voice work to directing, to resonate with the unique and edgy brand of the rap duo, especially within the "Meow the Jewels" album theme.
Approach & Contribution:
Lent my voice for "Meow the Jewels," crafted a promotional trailer, steered the award-winning "12 Days" campaign, and directed a campy music video with real cats set against a green screen, harnessing toy cars and low-budget aesthetics to simulate giant cats creating chaos in a city.
Outcome:
Successfully overcame challenges, including the momentary disappearance of a feline actor, to deliver a memorable video. My collaboration with RTJ was marked by passion, creativity, and a genuine love for cats, resulting in award-winning and fun projects.
